Green tea has been cherished by the Japanese for generations, and ITO EN believes it is a gift nature has given to us to share with others. These long-held growing traditions of the tea plant reflect a pattern that ITO EN continues to honor and uphold. So, at the root of our philosophy to preserve tea culture is our upmost respect for the earth. With it, we create stability for our tea farmers and maintain consistent standards of environmental protection. It means our teas always deliver good taste and unmatched health properties, from the ground up.