In the past we’ve heard scientists, politicians and activists speak about the environmental damage from fossil fuels, manufacturing and consumption. Recently there’s been more discussion about the impact of meat consumption. We believe the threat posed to us and our environment is far greater, as animal agriculture impacts everything from human health to animal welfare, world hunger, climate change, and sustainability.

Shifting our consumption away from animal-based products can be our generation’s defining sustainability triumph. But if we’re going to tackle this, we have to build a community of people around the world, working to create a movement to shift supply & demand.